What is SMO?

SMO (Social Media Optimization) has started to grab more and more time for online marketers today than ever before. It’s potential to reach the targeted audience, and drive considerable relevant traffic in no time is the main aspect that is making SMO as one of the most effective strategies for promoting, and improving sales of all forms of online businesses.

Social Media Optimization (SMO)

Let’s get into more details of SMO in the following sections, where we have illustrated in detail about the importance, advantages, and disadvantages of Social media optimization.

SMO as a Promotional Tool

There are so many social media communities, and outlets out there on the internet today, which are completely free and easy to access. The usage of various kinds of social media communities (like Facebook, Google Plus communities etc) and outlets to promote any given product, event or brand, and eventually drive substantial traffic to the respective websites can be termed as Social Media Optimization (SMO).

As a matter of fact, SMO is very much similar to SEO (Search Engine Optimization) since the ultimate objective of both processes remains the same i.e. to generate relevant traffic and increase the visibility of any targeted website in major search engines like Google, Yahoo, and Bing etc. In general, SMO refers to promoting a given site and its related content by sharing them across various popular social networking, and media sites.

Types – Some most common social media channels that today’s online marketers use include social news, RSS fees, and bookmarking sites along with social networking websites such as Facebook, Twitter, Google Plus and blogging, and video sites.

Connection with SEO
Since the main goal of both SMO and SEO are one and the same as mentioned before, there should be a perfect relationship between both the processes to successfully promote a given website. Now, SMO is becoming extremely vital for SEO, as some of the prominent search engine majors like Google are using the suggestions of members of social media networks as one of the main parameter to assign ranking to web pages in the SERPs.

It simply means that whenever any webpage is liked or share by a registered member on a popular social network like Facebook, it actually reckons as a vote for the general quality of that particular webpage. Thus, both SEO and SMO should go hand in hand to achieve considerable success for any given website today.

Advantages and Disadvantages of SMO
There are many advantages of SMO, and we have summed up some of the most common benefits here, take a look.

• Retaining old, trustworthy customers
• Offer direct feedback
• Aids in making newer customers
• Cost effective
• Provides exceptional conversion rate
• Helps in branding

These are just few among many advantages of SMO. Let’s talk few common demerits or disadvantages of Social media optimization below.

• Takes time and effort to update social media accounts
• Posted product or brand information will expire in quick time if not updated


We hope that after reading this post, you have got a better idea about “what is SMO”, and its importance in the present online marketing arena. To remain lucrative in the today’s highly competitive marketplace, branding and relevant traffic that can be achieved from doing social media optimization is very important.

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