It’s been quite old news in the SEO industry that one of the largest press release websites on the today’s internet world, PR Newswire had been severely affected by the latest Panda 4.0 algorithmic update by Google.
As an immediate response, the PR giant has released a press release regarding the measures they had undertook to crack down on spammers, and also illustrating how they took actions to remove all low quality press releases before they hit the PR feeds.
According to the data recorded by Searchmetrics, there has been a drastic down fall in the SEO search visibility of the PR Newswire website in the Google search engine after the launch of Panda 4.0.
It also records the latest guidelines the website adopts to fix the issues and avoid penalties like this hereafter. The major guidelines include:
1. Allowing only original and insightful content in the press releases
2. Usage of different release formats thus safeguarding against repetitive usage of the same PR template that might look duplicate
3. Keenly evaluating the length of the press releases thus eliminating the acceptance of the low quality very short PR content which are normally used as mere vehicles for backlinks.
4. Absorbing the keyword stuffing within the body of the press release content
We are hopeful that with the introduction of the above mentioned strict quality guidelines, PR Newswire can fight against all the poor quality press releases, and encourage only the highest quality PR’s that adds value to the Google as well as for the readers.
Have your website got hit by the Panda 4.0? If yes, please share your experiences and measures you have taken or planned to avoid such penalization now onward.