On Page SEO Factors

Once your website design is over then you should think about the on-page SEO factors which play the most significant role in SERP.

I think now you are thinking that what is this on page factors, do not worry in this article I will try my best to explain what are all important on page factors are there in search engine optimization.

Content

First thing in search engine ranking is genuine content that means your website should not contain copied content. We can say content is king in present market situation and it has lot of demand in market and even you can link other relative web pages.

After content we need think about Meta title, description, and keywords. Title tags are second most important factor. For example if you running website development Company and you wants to rank for web design company consider this is your primary keyword then let’s take a look at how you title tag should look like.

Ex: Primary Keyword, Secondary Keywords, Brand Name

In Meta description once primary keyword should come for example,

EX: Leading Primary Keyword, secondary keyword in xx place.

URL Structure

After Meta information of the web page we should think about the URL structure of that particular page for example your primary keyword is web design then check out below example according to Google how we should create URL’s.

Example: www.yourcompanyname.com/web-design

OR

www.yourcompanyname.com/web_design

SEO Best Practice

• Content of page

• Title tag

• URL

• Image alt text

Here’s a one of the best example to on page SEO factors,

http://en.wikipedia.org/wiki/Main_Page

What is SMO?

SMO (Social Media Optimization) has started to grab more and more time for online marketers today than ever before. It’s potential to reach the targeted audience, and drive considerable relevant traffic in no time is the main aspect that is making SMO as one of the most effective strategies for promoting, and improving sales of all forms of online businesses.

Let’s get into more details of SMO in the following sections, where we have illustrated in detail about the importance, advantages, and disadvantages of Social media optimization.

SMO as a Promotional Tool

There are so many social media communities, and outlets out there on the internet today, which are completely free and easy to access. The usage of various kinds of social media communities (like Facebook, Google Plus communities etc) and outlets to promote any given product, event or brand, and eventually drive substantial traffic to the respective websites can be termed as Social Media Optimization (SMO).

As a matter of fact, SMO is very much similar to SEO (Search Engine Optimization) since the ultimate objective of both processes remains the same i.e. to generate relevant traffic and increase the visibility of any targeted website in major search engines like Google, Yahoo, and Bing etc. In general, SMO refers to promoting a given site and its related content by sharing them across various popular social networking, and media sites.

Types – Some most common social media channels that today’s online marketers use include social news, RSS fees, and bookmarking sites along with social networking websites such as Facebook, Twitter, Google Plus and blogging, and video sites.

Connection with SEO

Since the main goal of both SMO and SEO are one and the same as mentioned before, there should be a perfect relationship between both the processes to successfully promote a given website. Now, SMO is becoming extremely vital for SEO, as some of the prominent search engine majors like Google are using the suggestions of members of social media networks as one of the main parameter to assign ranking to web pages in the SERPs.

It simply means that whenever any webpage is liked or share by a registered member on a popular social network like Facebook, it actually reckons as a vote for the general quality of that particular webpage. Thus, both SEO and SMO should go hand in hand to achieve considerable success for any given website today.

Advantages and Disadvantages of SMO

There are many advantages of SMO, and we have summed up some of the most common benefits here, take a look.

• Retaining old, trustworthy customers
• Offer direct feedback
• Aids in making newer customers
• Cost effective
• Provides exceptional conversion rate
• Helps in branding

These are just few among many advantages of SMO. Let’s talk few common demerits or disadvantages of Social media optimization below.

• Takes time and effort to update social media accounts
• Posted product or brand information will expire in quick time if not updated

Conclusion

We hope that after reading this post, you have got a better idea about “what is SMO”, and its importance in the present online marketing arena. To remain lucrative in the today’s highly competitive marketplace, branding and relevant traffic that can be achieved from doing social media optimization is very important.

What is SEO?

SEO (Search Engine Optimization) is nothing but an ethical way of driving traffic from the organic, free, natural, or editorial listings on major search engines.

Almost all prominent search engines, including Google, Bing, and Yahoo have such SEO driven search results, where website pages and many other forms of content such as local listings, and videos are displayed and placed completely based on what is presumed as the most appropriate to internet users from search engine standard algorithm’s point of view.

SEO Basics

As mentioned earlier, SEO is a tactical approach of influencing the visibility of a website page in the regular unpaid or natural search results of the major search engines like Google, Yahoo, and the likes. In general, it is quite obvious that higher a website ranks or positions itself in the regular search results of search engines, the more unique visitors it will get from the loyal users of the search engines. This is where the role ofSearch Engine Optimization comes into play.

SEO can be categorized into 2 main parts namely on-page optimization, and off-page optimization. Everything that you can do on your website or webpage to increase its visibility in the search results of the major search engines can be classified as on-page optimization activities, which includes editing content, HTML and related code, meta tag optimization etc. Likewise, all possible optimization activities that you can do outside your webpage to increase its visibility in search results is broadly categorized as off-page optimization.

Let’s get into more details on both on-page and off-page optimization techniques in the following sections.

On-Page Optimization

After designing the website, if you want to get indexed quickly and rank somewhere in the major search engines, the first thing that you need to do is on-page optimization. Here we are providing a brief checklist of all the important on-page activities that you shouldn’t forget to include in your SEO strategy.

• Start with keyword research, and pick the right keywords that represents your business
• Developing high-quality content
• Maintaining right keyword density (2.5%)
• Meta Data Optimization – Title, Description, and Keywords
• Alt Tag Optimization
• Using right H1 tags
• Having right URL structure
• Adopting right internal linking strategy
• Sitemaps – both user facing and
• Ensuring high-standard usability and accessibility
• Targeted keywords tracking in regular intervals
• Anticipating results in 6 to 12 months

The above mentioned are some of the most commonly practiced on-page optimization techniques. To get good end result by on-page SEO, you need to ensure certain shabby tactics, including using duplicate content and title tags, employing off-site pictures, using URL variants of the identical pages etc.

Just for your information, we are providing a few most common spammy on-page SEO techniques that are in use today by some black-hat SEO professionals, which includes doorway pages, hidden links and text, keyword repetition, cloaking etc.

Off-Page Optimization

The art of controlling the way in which your website is portrayed by the internet can be termed as off-page optimization. In simple words, off-page SEO techniques are normally used to control and manage how major search engines like Google intercept your website, and thereby help them to rank productively in the organic search results.

A good off-page SEO strategy is a must to get high search rankings in all the major search engines. Here are few most common off-page SEO techniques that you should follow:

• Generating new web pages
• High Quality Nofollow Link Building
• Article Submission
• Blog post message generation, and submission
• Classified advertisement generation, and submission
• E-book creation, and submission
• Creating new compelling press-releases, and submission etc.

Conclusion

After reading through the above mentioned sections, you must be quite familiar with what is SEO now, and also have a broad idea on how to frame and carry out the SEO strategy for a given website with a major intention of helping it to rank higher in the organic search results.